Overview
Character: Friend of Patryk Marketer (identity unknown), a beginner who started selling digital products on Etsy after watching Patryk’s tutorial videos.
Implementation Timeline: November 2023 (shop creation) to December 2023 (first month achieving revenue), growing through early 2024.
Country of Implementation: Not specified, operates on Etsy globally, targeting users searching for clip-art by popular themes (flowers, animals, holidays).
Revenue Model
Primary Revenue Stream: Selling digital products (clip-art) on Etsy as PNG files with transparent backgrounds.
How AI-Generated Revenue:
- Using Midjourney to create high-quality clip-art following popular themes (Christmas, gnomes, animals), combined with Canva for editing and creating product bundles
- Selling small clip-art bundles (10–20 images, priced ~$1–$2) to attract traffic and large bundles (100+ images, priced $15–$50) to optimize profit
- Revenue from clip-art sales, mostly profit due to no shipping costs, only deducting Etsy fees (6.5%) and AI costs ($10–$20/month)
Revenue Details:
- First month (December 2023): $568 (almost entirely profit after deducting Etsy fees and Midjourney costs)
- After few months (early 2024): $50–$70/day (~$1,500–$2,100/month)
- High profit margins due to low costs (~$30/month for Midjourney and Etsy fees)
AI Tools and Technology Used
Midjourney:
Role: Create high-quality clip-art with diverse styles (cartoon, watercolor) based on prompts like “pink Christmas gnome drinking green tea, watercolor style.”
Advantages:
- Creates detailed, eye-catching images suitable for Etsy needs (cute designs)
- Supports /describe command to analyze and recreate similar images
Limitations: Cannot add text to images
DALL·E 3 (via ChatGPT-4):
Role: Create image variations or specific styles, supports adding text to images
Advantages: Accurate, integrated in ChatGPT-4, suitable for premium users ($20/month)
Limitations: Only for ChatGPT-4 premium account holders, has waiting list
Canva:
Role: Background removal (BG remover), image upscaling (~3,000×3,000px), and creating product mockups
Advantages: Free, easy to use, suitable for those who don’t know Photoshop
Limitations: Upscaling not perfect, may cause slight blurriness between pixels
Everb (Chrome extension):
Role: Analyze bestselling products on Etsy (sales numbers, trends) to choose clip-art themes (pink Santas, Christmas gnomes)
Advantages: Provides detailed product performance data, helps guide niche selection
Implementation Process
Phase 1: Market Research (Weeks 1–2, November 2023):
- Used Everb to analyze bestselling clip-art products on Etsy, identifying popular themes (Christmas, animals, floral, gnomes)
- Combined trends (e.g., pink Santas + gnomes) to create unique products like “pink Christmas gnomes”
- Identified clip-art as the easiest-selling product due to high demand and easy AI creation
Phase 2: Creating and Editing Clip-Art (Weeks 3–4, November 2023):
Image Creation: Used Midjourney with specific prompts (e.g., “cute pink Christmas gnome, watercolor style”). Used /describe command to recreate styles from bestselling samples
Editing: Removed backgrounds and upscaled images using Canva. Fixed minor errors (blurry areas, extra details) to ensure quality
Product Bundling:
- Small bundles: 10–20 images, priced $1–$2, to attract traffic
- Large bundles: 100+ images, priced $15–$50, combining multiple small bundles to optimize profit
Mockups: Created illustration mockups using Canva to make products more attractive
Phase 3: Shop Setup and Product Listing (Week 4, November 2023):
- Opened Etsy shop, listed 15–20 clip-art bundles, optimized titles and descriptions with keywords (e.g., “Christmas gnome clipart, pink watercolor”)
- Ensured images had transparent backgrounds (PNG) and high resolution (~3,000px)
- Posted products regularly (2–3 bundles/week) to maintain shop activity
Phase 4: Promotion and Expansion (December 2023–early 2024):
- Free promotion on Pinterest with clip-art images and links to Etsy shop, leveraging holiday image trends (Christmas)
- Posted new products weekly, focusing on seasonal themes (holidays, seasons)
- Revenue increased from ~$10/day (mid-December 2023) to $50–$70/day (late December 2023–early 2024)
Results Achieved
Revenue:
- First month (December 2023): $568 (almost entirely profit after deducting ~$10–$20 for Midjourney and ~6.5% Etsy fees)
- After few months (early 2024): $50–$70/day (~$1,500–$2,100/month)
Traffic: Steady growth, especially during holiday season (December 2023), thanks to Pinterest promotion and Etsy search trends
Products: ~15–20 initial clip-art bundles, expanded to dozens of bundles with diverse themes (Christmas, animals, floral)
Other Achievements:
- Successfully built Etsy shop from zero in 1 month with minimal investment (~$30)
- Created scalable digital product business model, especially during peak seasons (holidays)
- Successfully tested strategy “small bundles for traffic, large bundles for profit”
Key Lessons Learned
Main Success Factors:
Market Research: Used Everb to identify bestselling themes (pink Santas, gnomes), combined trends to create unique products
Bundle Strategy: Small bundles (10–20 images) attract traffic, large bundles (100+ images) optimize profit
Free Promotion: Pinterest brought organic traffic through eye-catching images and holiday trends
Low Cost: Midjourney (~$10/month) and Canva (free) enabled starting with minimal budget
Creative Differentiators:
- Combined Midjourney and Canva to create high-quality clip-art at low cost, suitable for Etsy preferences (cute, seasonal designs)
- Used Midjourney’s /describe command to recreate styles from bestselling products, increasing competitiveness
- Leveraged Pinterest as main promotion channel, targeting image-loving audience (mainly female)
Challenges and Solutions:
High Competition: Etsy has many clip-art shops. Solution: Create unique products (pink gnomes) and optimize keywords/descriptions
Image Quality: Canva upscaling may cause blurriness. Solution: Accept “good enough” quality to reduce costs, no customer complaints recorded
Low Initial Traffic: ~$10/day. Solution: Post products regularly and promote on Pinterest to increase views
Tips for Beginners
Start Small:
- Invest ~$30 (Midjourney $10/month, Etsy $0.20/listing, Canva free)
- Choose easy niches: Create simple clip-art like flowers, cats, or holiday themes (Christmas, Halloween) using Midjourney
- Learn Midjourney via YouTube (~1–2 hours)
Market Research:
- Use Everb (free or ~$10/month) to find bestselling themes
- Search “clipart” on Etsy to see trends
Create and List Products:
- Create 10–15 clip-art bundles (10–20 images/bundle), post 2–3 bundles/week
- Optimize keywords (e.g., “cute Christmas clipart”)
Promotion:
- Post product images on Pinterest with Etsy shop links, targeting design/printing-related boards
Be Patient:
- Wait 1–2 months for traffic growth, especially during holiday seasons
Source / Links
Original Sources:
