Overview
Character/Brand: Rhino Rank, a leading link-building agency, established in 2017, headquartered in Shrewsbury, UK.
Implementation Timeline: Started experimenting in early 2023, achieved $14,000 revenue in 4 months (approximately January–April 2023).
Country of Implementation: UK, serving over 2,500 clients in 20+ countries (UK, US, Canada, Australia, Thailand, Mexico, etc.).
Industry: SEO, specializing in link-building, serving sectors like travel, insurance, finance, health, beauty, CBD, gambling, and adult content.
Revenue Model
Primary Revenue Stream: Combining AI “money content” and link-building strategies to rank websites, monetizing through advertising, affiliate marketing, and paid posts.
How AI-Generated Revenue:
- Using BrandWell to create long-form SEO content (3,000+ words) focused on high CPC keywords, product/service reviews, and affiliate links
- Revenue from:
- Ezoic Advertising: Display ads on blog posts, not applied to money content
- Guest Posts: Selling links on aged domains, priced $100–$200/link
- Service Reviews: Promoting related products/services (e.g., VPN, $50+ per signup)
- Affiliate Links: Links to Amazon, CPA offers (health, weight loss), and “Top 10” guides
Results: After 4 months, published 200+ content pieces, achieved $14,000 revenue, with one website ranking for 15,000+ keywords on Google and generating $9,400 revenue alone.
Costs:
- BrandWell: ~$150–$1,000/month depending on package (4 articles: $150, 50 articles: $1,000)
- Aged Domain: ~$500–$2,000 depending on quality (DA 20+, TF close to CF)
- Hosting and WordPress: ~$10–$20/month
- Total estimated cost: ~$2,000–$3,000 for 4 months
AI Tools and Technology Used
BrandWell (formerly Content at Scale):
Role: Create “money content” (revenue-generating content) 3,000+ words long, SEO-optimized, focusing on high CPC keywords, reviews, and affiliate content
Advantages:
- Uses 3 AI engines (including GPT-3 and 2 natural language algorithms) to create human-like content that bypasses AI detection software
- Researches top-ranking content on Google, improves to outrank competitors
- Integrates SEO tools (keyword research, SERP analysis), creates complete articles in <10 minutes
Limitations: Requires manual editing to remove fluff or incorrect content, ensuring user value
Copymatic:
Role: Create thematic blog content to increase topical relevance signals, not directly monetized
Advantages: Cheaper than BrandWell, easy to use, uses GPT, quick article creation
Limitations: Only ~60% AI detection bypass rate, requires ~5 minutes editing to reach 80%+
Additional Tools:
- Semrush/Ahrefs: Keyword analysis, difficulty (KD 0–40), and traffic analysis (~300K traffic) of donor sites
- WordPress: Website building with SEO-optimized theme and high PageSpeed
- Ezoic: Display advertising on blog content
- SerpDomains/Domain Coasters: Purchase aged domains (DA 20+, TF ~ CF)
- Archive.org: Check domain history to avoid PBN
Implementation Process
Phase 1: Research and Niche Selection (January 2023):
- Identify niche with easy-to-rank keywords (KD 0–40), long-tail question format, and ~300K traffic
- Select donor site (WordPress website, ranking top 3, not major sites like Forbes). Example: Outdoor blog about running, cycling, camping
- Use Semrush/Ahrefs to extract keyword lists, filter by “reviews” intent and high CPC
Phase 2: Domain Purchase and Website Building (January 2023):
- Purchase aged domain (DA 20+, TF ~ CF) through SerpDomains/Domain Coasters, ensuring no PBN history (check via Archive.org)
- Build WordPress website similar to donor site: logo, related menu (running, cycling), and homepage displaying recent posts
- Choose SEO-optimized theme with high loading speed (PageSpeed Insights)
Phase 3: Content Creation with BrandWell (February–March 2023):
- Use BrandWell to create 200+ “money content” articles (3,000+ words) from keyword lists, focusing on:
- Product reviews (running shoes, Amazon links)
- “Top 10” guides with affiliate links
- High CPC articles for advertising
Process:
- Create project on BrandWell, input site information and keywords
- Set length to 3,000+ words, generate articles in <10 minutes
- Check AI detection, manual editing (~5–10 minutes/article) to ensure accurate, useful content
- Use Copymatic for thematic blog content to increase topical signals
Phase 4: Link Building (February–April 2023):
Apply “curated links” strategy:
- Find aged articles on real websites, place links within existing content to increase credibility
- Anchor text ratio: 50% branded, 25% partial match, 10% generic, 10% descriptive, 5% exact match
Link Distribution:
- 60% to money content (4–5 pages with low KD, high CPC)
- 30% to homepage (branded/descriptive anchor)
- 10% to thematic blog content
Phase 5: Monetization (March–April 2023):
- Integrate Ezoic for blog posts, sell guest posts ($100–$200/link), and promote service reviews (VPN, $50+/signup)
- Add affiliate links (Amazon, CPA offers) in “Top 10” articles and reviews
- Result: $14,000 revenue, with one site achieving 15,000+ keywords and 22,000 visits/month
Results Achieved
Revenue: $14,000 in 4 months (January–April 2023), with one website generating $9,400
Traffic and Keywords:
- One website achieved 15,000+ keywords on Google, 22,000 visits/month
- BrandWell content had perfect indexing rate, ranking well for target keywords
Productivity:
- Published 200+ content pieces, equivalent to 6 months of work, in 1/4 time thanks to BrandWell
- Saved time on keyword research, SERP analysis, and content planning
Other Achievements:
- Built new website on aged domain, ranked quickly thanks to AI content and curated links
- Enhanced internal linking from BrandWell content to service/product pages, improving SEO
- Rhino Rank strengthened position as top link-building agency, serving 2,500+ clients in 20+ countries
Key Lessons Learned
Main Success Factors:
AI and Link-Building Combination: Used BrandWell to create high-quality content, combined with curated links for fast Google ranking
Easy-to-Rank Niche: Chose long-tail keywords, low KD (0–40), and donor sites with simple structure (WordPress blogs)
Strategic Money Content: Focused on high CPC content, affiliate marketing, and reviews to optimize revenue
Manual Editing: Checked AI detection, removed fluff/errors, added brand touches to increase value
Aged Domains: Purchased DA 20+ domains to leverage existing authority, shortening ranking time
Creative Differentiators:
- Used BrandWell as “secret weapon” to create long-form content, outranking competitors in outdoor niche
- Curated links strategy with natural anchor text, avoiding Google penalties
- Diverse monetization: Combined Ezoic, guest posts, service reviews, and affiliate marketing to optimize revenue from 22,000/month traffic
Challenges and Solutions:
AI Content Detection: Used BrandWell (bypasses AI detection) and manual editing (~5–10 minutes/article)
Choosing Suitable Domain: Thoroughly checked domain history via Archive.org, ensured TF ~ CF and no PBN
Keyword Competition: Targeted low KD niches, question keywords, and copied donor sites to outrank competitors
Tips for Beginners
Choose Simple Niche: Find low KD niches (0–40) like outdoor, health, or lifestyle, use Semrush/Ahrefs to analyze donor sites
Try BrandWell: Start with 4-article package ($150/month), create high CPC or affiliate content
Buy Aged Domain: Find DA 20+ domains via SerpDomains (~$500–$1,000), check TF/CF and history
Build Simple Website: Use WordPress, SEO-friendly theme (~$50), copy donor site structure
Promotion and Monetization:
- Post on Reddit (r/SEO, r/affiliatemarketing) for feedback and traffic
- Integrate Ezoic (free) and affiliate links (Amazon, ClickBank) from start
- Sell guest posts on aged domain when traffic grows (~$100/link)
Free Tools: Use ChatGPT to test content, Semrush/Ahrefs (trial) for keyword research
Source / Links
Original Link: BrandWell – How Rhino Rank Generated $14K in Revenue in Just 4 Months
Social Media/Website: Rhino Rank Blog: AI Content Writing and Link Building Case Study
